How to Translate Marketing Success Into New Clients [Guest Blog by LEX Reception]
Law firms are increasingly conscious of the importance of marketing. A strong marketing strategy will help raise awareness of your practice, build your reputation, and attract leads that will convert. And that’s the key term. Convert. While all your marketing efforts help you attract attention and get new leads, your marketing needs to be matched […]
Nothing But the Facts: FAQ Guide
Once upon a time, marketing consisted of simply announcing something to an audience. Radio ads, billboards, and commercials spoke directly to the consumers and said, “You should buy this product; here is a catchy slogan or jingle to help you remember it.” Those days are gone. Today, consumers expect to have a dialog […]
A/B Testing Guide: How A/B Testing Can Focus and Improve Your Marketing Efforts
How A/B Testing Can Focus and Improve Your Marketing Efforts There is no silver bullet when it comes to marketing. It is a hard truth to swallow, but do not let anyone convince you that you will someday unlock the perfect messaging that will convert 100% of your prospects. It is impossible. What you can […]
