The 7 Deadly Sins of Social Media Marketing (and what to do instead)
Social media is a fantastic way to reach your customers. In the past five years, social media users have increased by nearly 93%, making these platforms an incredibly powerful resource in unlocking the potential of your firm. That being said, there is a right way to do social media marketing- and a very wrong way […]
Why You Should Never Go Without Legal Marketing
According to the ABA, less than half of practicing law firms have a marketing budget. We get it. Being an attorney isn’t easy, especially if you run your own practice. After long days of legal research, deposition meetings, and courtroom appearances, the minutiae of actually running the firm’s business can take a backseat to helping […]
How to Set Yourself up for Success as a Solo Practitioner
Law firms come in all shapes and sizes – some are fueled by a single go-getter. Most solo practitioners prefer it this way and have no intention of expanding their team. However, running a one-person show comes with its own unique set of challenges. In order to make it on your own, you need to […]
5 Tips For Reaching Spanish Speakers on Instagram
When you think of Instagram, you might think of influencers posting pictures of themselves by the poolside. You might think of cool artistic posts created by visual artists. You might think of musical celebrities like Ariana Grande posting about their new upcoming single. But Instagram is actually a place where many businesses thrive. So if […]
Abogados Now + The Lawyerist Podcast
Episode #346 of The Lawyerist Podcast is out now, and our Founder makes a special appearance to speak about how attorneys nationwide can help the Spanish-speaking community while scaling their firms. Recent census data shows that since 2010, the Hispanic and Latino population grew by a staggering 23% while the non-Hispanic population grew by less […]
Understanding Your Marketing Funnel
Marketing is one of the most important investments your law firm can make. It is how you establish respect and authority in your industry, how you attract new clients, and how you establish recognizability. To engage in meaningful marketing, it is important to understand your marketing funnel. The first thing to understand is that the […]
The Importance of Differentiators (and how to use them)
What makes your practice different from others? Is it your gregarious and charming approach? Your relentless work ethic? Do you offer a service in a way or at a level that nobody else does? When it comes to running a successful business, separating yourself from the competition is vital. The legal space is quite crowded. […]
How to Write a Newsletter That Generates Clients for Your Firm
You probably receive a ton of newsletters, ranging from incredibly useful legal tips to the clothing line subscription you randomly signed up for months ago. But do you actually read them? Or do they automatically go to your spam folder? It’s easy to feel spammed by the wave of newsletters that are inevitably popping up […]
Free Marketing Resources Every Firm Should Know About
Marketing is one of those line items that can cost as much as you let it. Splashy brand events, expensive trade shows, and top-of-the-line software all come with a steep price tag. Budgets can easily be blown with just a handful of choices. The good news is that it doesn’t have to be that way. […]
