Learn From Wingstop’s Failed Ad Targeting Hispanic Viewers
17 years ago, Wingstop aired “Family Reunion”, a commercial aimed to show that Hispanic families know how to have a good time. Instead of achieving this goal, it ended up reinforcing tired stereotypes that did more harm than good. The commercial opens with upbeat, sped-up cha-cha music and clichĂ©d garlands decorating the outdoor patio—visuals that […]
24 FL Legal Marketing: What You Need to Know with Jonathan Grabb from the FL State Bar
Key Takeaways to Elevate Your Practice Updates to Florida State Bar Rules and what this means for your practice. Common Marketing Mistakes Attorneys Make With Their Marketing. While applicable to FL attorneys, extraordinarily valuable insights for attorneys nationwide from a marketing ethics perspective
How This State Bar Association Addressed Hispanic Needs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo Gomez, Founder (Abogados NOW): “This was started in 2019. Why was it important to bring a cohort of Hispanic legal professionals together? Is there a story behind its foundation?” Michael Ortiz, President (Hispanic Bar Association of the […]