How Bilingual Emails Drive Engagement Faster Than Cold Calls
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It takes an average of 8 cold call attempts to reach a prospect, but bilingual emails with strong calls-to-action (CTAs) can accelerate engagement. Use emails as long-form content that aims to educate, provide information, or drive users to […]
Diversity Sells: What McDonald’s Ad Gets Right
McDonald’s recently launched a clever ad campaign promoting its new Dulce de Leche FrappĂ©, and it’s resonating with Hispanic audiences in a big way. The campaign’s success highlights key takeaways that attorneys can apply to their own practice, particularly when engaging with diverse communities. The casting for this campaign was spot on, bringing together actors […]