Why “Heavy Hitter” Billboard Ads Are Killing Your PI Firm’s Recall — And What Works Instead
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “There is a comfortable assumption in PI billboard advertising that “Heavy Hitters,” “Bulldogs,” or “Strong Arm” messaging is what drives calls. It usually isn’t. A firm worth watching switched out its generic “Call Now, We’re the Heavy Hitters” […]