practice Area
Services Provided:
Service Name · Service Name · Service Name
Spanish Leads/month
Cost Per Lead
Increase in Hispanic caseload
Signed Cases
The Challenge
Specifically: Spanish-speaking personal injury clients in New York — a market they knew they should be serving, but couldn’t quite reach.
They weren’t alone. Non-Hispanic law firms often hit the same wall: bilingual intake is missing, ads feel generic, and “translated” campaigns fall flat.
Before partnering with Abogados Now in September 2024, Eitan Magendzo had never run a single paid ad — not on Meta, not on Google. They were visible… but not to everyone.
Their branding didn’t speak to Hispanic audiences. Literally or figuratively. Even though the firm had strong results, Hispanic prospects didn’t feel the connection. They couldn’t see themselves in the messaging — and that meant fewer leads, and fewer signed cases.
THE OPPORTUNITY
Hispanics live in New York — nearly 28% of the state’s population
54.8% Hispanic
Speak Spanish at home
Median age of Hispanic New Yorkers
28%
New York
19%
Average US State
In short: the opportunity in this New York market isn’t just present — it’s urgent. And yet, most law firms in the region still rely on generic, English-first advertising that fails to connect.
Eitan Magendzo was ready to change that.
The Solution
Went live targeting Spanish-speaking leads in Brooklyn, Queens, Bronx, and Nassau.
Written in Spanish by native speakers who capture cultural nuance and emotional meaning, not just word-for-word translation.
Let us dial in what worked — from visuals to captions to call-to-actions.
Before vs. After
Spanish Leads/month
93
Cost Per Lead
$114
Signed Cases/month
5
Spanish Leads/month
43
Cost Per Lead
$391
Signed Cases/month
1
What’s Next:
We’re doubling down on Eitan’s growth:
1
We’re building lookalike audiences based on the firm’s most qualified Spanish-speaking leads — replicating their best-case clients at scale.
2
We’re also introducing automated follow-up flows in both Spanish and English to shorten response time and boost retention.
3
Eitan Magendzo is now recognized in communities he couldn’t reach before — and he’s only just beginning to tap the full value of that visibility.
Because once trust is earned, momentum compounds.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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