practice Area
Services Provided:
Social Media Marketing · Video Ads
Spanish Leads/month
Cost Per Lead
Increase in Hispanic caseload
Signed Cases
The Challenge
Gary Berkovich had the reputation. He had the results. But he wasn’t getting in front of the right people.
Specifically: Spanish-speaking personal injury clients in Los Angeles — a market he knew he should be serving, but couldn’t quite reach.
He wasn’t alone. Non-Hispanic law firms often hit the same wall: bilingual intake is missing, ads feel generic, and “translated” campaigns fall flat.
Before partnering with Abogados Now in November 2022, Gary had never run a single paid ad — not on Meta, not on Google. The firm had active social channels and solid website traffic from SEO and traditional media — but little traction with Hispanic leads.
His brand didn’t speak to the Hispanic community — not in language, and not in culture. And that meant lost trust, missed leads, and stagnant growth in one of LA’s most valuable legal markets.
THE OPPORTUNITY
Hispanics live in Los Angeles County — the largest of any U.S. county
Of the county’s population identifies as Hispanic
Of residents in many LA neighborhoods speak Spanish at home
County with the highest Hispanic population
39%
California
19%
Average US State
This isn’t a niche audience — it’s the dominant consumer base in one of the country’s most competitive legal markets.
The Solution
Targeting Spanish-speaking personal injury leads across Los Angeles County.
Designed to convert mobile and social traffic.
With Hispanic actors speaking directly to their community.
Before vs. After
Spanish Leads/month
344
Cost Per Lead
$120
Signed Cases/month
8
Spanish Leads/month
250
Cost Per Lead
$144
Signed Cases/month
2
What’s Next:
We’re doubling down on Gary’s growth:
1
Launching Instant Form campaigns to reduce friction and boost conversion.
2
Scaling his Google Performance Max campaigns, with search term exclusions to drive efficiency.
3
Refreshing ad creatives to keep scroll-stopping power high and performance strong.
Gary Berkovich is now a known, trusted name in communities his firm once struggled to reach — and the best part? He’s just getting started. Because when relevance meets strategy, results scale fast.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information:
