practice Area
Services Provided:
Video Ads · Social Media Marketing
Spanish Leads/month
Cost Per Lead
Signed Cases/MONTH
The Challenge
Attorney Hengameh Safaei had the legal skills and a growing reputation.
But like many non-Hispanic employment firms in Southern California, she was hitting a wall with Spanish-speaking clients.
Before joining Abogados Now in September 2020, North Law had no digital ads, no Spanish-language website, and no strategy to reach the region’s Hispanic community.
Social channels were active, but not converting. Intake systems weren’t bilingual. Cultural relevance? Lacking.
In a region where Spanish is spoken in nearly half of all households, this meant lost opportunities — and missed connections.
THE OPPORTUNITY
Hispanics live in Los Angeles County — the largest of any U.S. county
Of residents in many LA neighborhoods speak Spanish at home
County with the highest Hispanic population
Market COntext
39%
California
19%
Average US State
The Solution
In Spanish targeting employment law leads across LA, Orange, and Inland Empire.
Delivering relatable, rights-based messaging.
Tapping into mobile-first Hispanic audiences.
To streamline bilingual intake and admin follow-up.
Designed for emotional resonance, not just translation.
Before vs. After
Spanish Leads/month
123
Cost Per Lead
$54
Signed Cases/month
4+
Spanish Leads/month
45
Cost Per Lead
100$
Signed Cases/month
1
What’s Next:
1
Doubling down on top-performing ad sets to maintain steady lead volume and keep cost perlead low without sacrificing quality.
2
Launching Spanish-language retargeting campaigns to stay top of mind with warm leads and bring back high-intent visitors.
3
Reviewing quarterly lead and intake data to spot patterns, track growth, and fine-tune performance.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information:
