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practice Area

Organic Social Media That Speaks Their Language

Services Provided:

Bilingual Website · Ads

123

Spanish Leads/month

$XX

Cost Per Lead

XX%

Increase in Hispanic caseload

XXXX

Signed Cases

The Challenge

The disconnect between
reach and relevance

Hispanics engage with social media video more than the general population on almost every social media channel out there (eMarketer, 2024).
When you don’t create social media content tailored for them, you make them feel like an afterthought.
Herrera Law had the reputation. But their social media told a different story.
Before teaming up with Abogados Now in June 2022, Leo Herrera had social media accounts — but no consistent strategy, no engagement, and no posts for Spanish-speaking audiences.
They needed a new approach — one built on connection, not just visibility— to reach more Hispanic audiences.

THE OPPORTUNITY

A Market Too Big to Ignore

4.8M+

Hispanics live in Los Angeles County — the largest of any U.S. county

Nearly 49%

Of the county’s population identifies as Hispanic

Over 45%

Of residents in many LA neighborhoods speak Spanish at home

#1

Hispanic population out of any county in the U.S.

Hispanic
Population

39%

California

19%

Average US State

With Hispanics engaging with streaming and social media video more than the general market, cultural connection is key.

We helped put them in front of Hispanics audiences where they’re most likely to be.

The Solution

We built a fully organic, bilingual social media strategy from the ground up:

Consistent weekly content

On Instagram and Facebook.

Culturally relevant

Educational posts tailored to Hispanic communities.

Reels, graphics and videos

Created in both English and Spanish.

Clear messaging

That reflected the values and concerns of bilingual families.

Increased community

Visibility through native-language engagement

Before vs. After

The Results: Before vs. After

Instagram Growth

With
AbogadosNOW

Views

13.3k

Reach

2.5k

Content Interactions

537

Before

AbogadosNow

Views

6.8k

Reach

886

Content Interactions

251

Facebook Growth

With
AbogadosNOW

Views

6k

Reach

1.1k

3-Second Views

163

Content Interactions

254

Total Watch Time

43m 28s

Before

AbogadosNow

Views

3.1k

Reach

711

3-Second Views

56

Content Interactions

162

Total Watch Time

14m 30s

What’s Next: Scaling Smart

1

Platform-Specific Playbooks
We’re refining platform strategies — using Instagram for authority-building, TikTok for reach, and Facebook for localized trust and education.

2

Client-Powered UGC Strategy
We’re encouraging past clients to share their stories and reviews on camera — turning testimonials into compelling social content that builds credibility and authenticity.

3

Content Calendar Consistency
Doubling down on evergreen themes (accident tips, community outreach, and “know your rights” posts) to maintain performance and relevance throughout the year.

Now that Herrera Law has built a strong bilingual presence online, the focus shifts to deepening the connection with his growing audience.

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