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The Right Clients Were Always There

Ruben Just Needed a Strategy That Reached Them

Ruben Rendon

Ruben Rendon

The Challenge

The disconnect between
reach and relevance

Ruben Rendon wasn’t new to the game — but he was under-visible in a competitive market.
His law firm was getting referrals and steady traffic from traditional sources.
But when it came to digital campaigns, the Hispanic market wasn’t converting at the rate it should have been.
What he needed wasn’t just clicks.
He needed infrastructure — a complete marketing system that spoke directly to the Spanish-speaking workers who needed him most.

A Market Too Big to Ignore

The data behind the opportunity

2.7M+

Hispanics live in Houston, TX

18%

Of Beaumont, TX’s population identifies as Hispanic

28

Is the median age of Hispanic Texans — younger than the U.S. average of 39

#1

Texas ranks highest for fatal workplace injuries

Hispanic
Population

40%

Texas

19%

Average US State

The opportunity was there — it just needed the right voice.

The Solution

The Strategy

We launched a full-stack campaign across ads, email, and SMS — and paired it with a new brand system, custom site, and visual assets that matched Ruben’s credibility.

New bilingual website with intake-focused UX.

Branded photography and video production.

Spanish-language campaigns on Google and Meta.

Seasonal creative testing to keep engagement fresh.

Weekly optimization of search terms and bidding.

Lead form redesign for pre-qualification.

Before vs. After

The Proof

6 Month Performance Snapshot:

Over six months, the campaigns delivered steady volume, better costs, and increased conversions.

With
AbogadosNOW

Leads Generated

862

Total Spend

$67.9K

Average CPL

$78.77

Total Cases

15

Average CPA

$4,527

What’s Next

1

Weekly ad rotation and form updates to maintain lead volume.

2

Continued Google Ads refinement for cost efficiency.

3

Expand reach to new WC markets across Texas using this proven playbook.

4

Relaunch of automated email/SMS flows for reactivation.

Ruben’s brand now runs on its own momentum and every lead speaks the same language: opportunity.

If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information:

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