about
we Help Law Firms Reach the hispanic market
The #1 Hispanic Legal Marketing Agency in the U.S.
Build for top attorneys
Abogados Now is a Hispanic marketing agency exclusively for attorneys who want to grow via the Hispanic community.
What sets us apart from the crowded agency space is our deep understanding of the Hispanic market and our ability to create culturally relevant, bilingual campaigns that yield your firm results.
From branding to lead generation and intake optimization, we provide end-to-end solutions that increase visibility, generate quality leads, and foster trust and authority for your firm.
We are committed to bridging cultural and language gaps through innovative marketing strategies that connect attorneys with their clients, helping them grow their practice and serve diverse populations with confidence and integrity.
facts
Years leading Hispanic legal marketing
Bilingual team — every strategist, every campaign
Hispanic people living in the U.S.
1 in 5
Hispanic people living in the U.S.
Lower ad costs in the Spanish-speaking market vs. English
Law firms served
Client retention
Client case value
From Our Founder
According to the 2020 U.S. Census, nearly 20% of people in the United States are Hispanic.
Since founding Abogados NOW in 2018, it has been our mission to help attorneys grow their firms through the fastest and largest growing audience in the U.S., while also elevating Spanish attorney advertising – oftentimes seen as incremental and experimental to most organizations across the country.
Do you believe an audience that makes up nearly one in five people in the U.S. is a niche market? We don’t, either.
We are proud of the hundreds of attorneys who have joined our program. While we celebrate their explosive growth, we are most proud of our attorney members’ commitment to authentically serve underrepresented Hispanic communities. These are the communities our team of bilingual digital marketing experts are a part of, if not related to.
We hope you join us in our continued mission to positively impact the legal and Hispanic communities.
Sincerely,
Hugo E. Gomez
Founder,
Abogados NOW
Hugo E. Gomez is the Founder and CEO of Abogados Now, the leading growth platform for U.S. law firms seeking to dominate the Hispanic market. An immigrant from Ecuador, he built his career mastering how underserved audiences discover, evaluate, and retain legal representation at scale.
Before founding Abogados Now, Hugo served as Director of Marketing at Walker Advertising, one of the largest legal lead generators in the United States, where he oversaw high-volume digital acquisition systems driving legal case intake nationwide. Earlier in his career, he led enterprise marketing initiatives that contributed to commercial and consumer finance company exits exceeding nine figures.
He founded Abogados Now and built it into a national growth engine serving more than 500 law firms. Based in Los Angeles, California, he leads the company’s work in data-driven Hispanic acquisition strategy, Spanish-language advertising systems, cultural positioning, and scalable intake infrastructure engineered to convert demand into signed cases.
Hugo is the author of Hispanic Marketing Success: A Data-Driven Report for Law Firm Growth, a research-based book distributed free to law firms to expand access to actionable Hispanic market intelligence. His insights have been featured in Bloomberg Law. He regularly appears at legal and marketing conferences across the country and lectures at universities on market positioning, growth strategy, and demand creation in professional services.
He is an alumnus of California State University, Long Beach, and a member of Stanford’s Latino Business Action Network (Cohort 14) and Hampton.
Meet the abogados now team
We are marketers and strategists. Problem solvers and culture translators. A bilingual team of individuals, all builders of the Hispanic legal market.
Our journey
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