Want to know if Spanish radio is the right next channel for your firm's market?
We'll look at your market, your current channel mix, and show you exactly where Spanish radio fits — and what it should cost.
BOOK YOUR CALL
Where Lorena started — one station, once-a-week segments, 15–30 minutes each. Now on 5 stations at $20–30K/mo
Minimum time Lorena recommends staying in the radio game before judging whether it’s working for your firm
Americans is Hispanic — and Spanish-speaking blue-collar listeners are still tuning into radio on job sites and in their cars every day
WHAT THIS SESSION COVERS
Lorena Rivas — Inc. Magazine’s Female Founders 200, 2018 Fern Holland Award for Human Rights Advocacy, Super Lawyers Rising Star — built Rivas & Associates from zero marketing into a multi-state immigration powerhouse. She didn’t start with a big ad budget. She started with Facebook Lives that had single-digit viewers, gradually built an audience, and used that comfort on camera to transition into Spanish radio. Today she runs live shows on five different stations, spending $20,000 to $30,000 a month on radio alone — and she’s about to sign with a national syndication network for multi-state reach. The path from $0 to that number started at $1,500 a month for one weekly segment.
This video is the full breakdown: why Spanish radio is still thriving for Hispanic audiences even as English-language stations decline, how to structure your shows for maximum community trust rather than just running ads, why you need to commit at least six months before measuring ROI, how to measure radio’s real impact through call volume and branded search rather than direct attribution, how to get on air even if you don’t speak Spanish, and how Lorena simultaneously streams her radio shows live on Facebook, TikTok, Instagram, and YouTube to multiply reach across every channel at once. The Abogados Now team has worked with over 500 law firms nationwide and driven more than $4 billion in settlement fees — and Spanish radio remains one of the most underused channels in the markets where it matters most.
Lorena’s rule: your marketing budget should be at least 10% of revenue, and 20% if you want to grow aggressively. Spanish radio is one of the few channels where a $1,500 investment buys you a live weekly show in front of hundreds of engaged listeners — not a banner ad somebody scrolled past. It builds brand authority, community trust, and the kind of name recognition that makes every other channel you run work harder. This video shows you exactly how to build that presence, what it costs at every stage, and why the attorneys who commit to it consistently end up becoming the go-to name in their market.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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