Want to know what a disruptive social media strategy actually looks like for your firm and your market?
We'll audit your current content, identify what's costing you attention, and map out a bolder direction that fits your budget.
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Of law firm websites use red or blue — meaning 9 in 10 firms are invisible before they say a single word
That’s your window — if the hook doesn’t stop the scroll in the first three seconds, your message never lands
Lee’s paid-to-organic content ratio — with organic requiring 28–31 pieces a month and paid running 10–15 ads max
WHAT THIS SESSION COVERS
Lee Rudin, founder of Rudin Law in New Orleans, built one of the most recognizable brand voices in legal marketing — not with a massive budget, but with a willingness to be different when every other PI firm was blending into the same sea of blue logos, scales of justice, and generic holiday posts. His tagline, “Stop being polite and start getting Rued,” isn’t just a slogan — it’s an operating philosophy for how he approaches every piece of content his firm puts out. A survey of over 10,000 law firm websites found that nearly 90% use red or blue as their primary color. That’s 9 in 10 firms that are invisible before they say a single word. Lee’s answer was yellow, bold creative, and content that makes people stop — whether that’s a whip-pan ad with fast cuts and thrown cash, or showing up to a holiday post dressed as a turkey.
This video breaks down the full Get Rued digital strategy: offensive content vs. defensive content and why you need both, why the hook is the only thing that matters in the first three seconds of any video, how Lee structures his paid and organic content calendars (50/50 split, 28–31 organic pieces a month, 10–15 paid ads max), why client video testimonials are the most underused asset in legal marketing, when educational content belongs on YouTube and not Instagram, and how to find an authentic brand voice that you’ll actually stick with — because a bold strategy you abandon in six months is worse than a boring one you maintain. The Abogados Now team has worked with over 500 law firms nationwide and driven more than $4 billion in settlement fees helping firms build brand authority across every channel that matters.
That’s the environment your content is competing in. Safe things don’t get attention. A happy holidays post, a five-tips-after-a-car-accident graphic, a headshot in front of a bookcase — none of it stops the scroll. Lee Rudin’s framework is simple: offensive content earns attention, defensive content converts it. Your social pages and website are where potential clients go to verify you’re real before they call. If your offensive content gets them there and your defensive content is a ghost or a dinosaur, you’ve done all the hard work for nothing. This video shows you how to build both sides of that equation — without needing to dress up as Elsa.
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