Want to know if Spanish radio is the right next channel for your firm's market?
We'll assess your current channel mix, identify where you're invisible, and map the highest-ROI next move for your firm.
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Nearly $2 billion recovered by West Coast Trial Lawyers — 20+ attorneys, 200+ staff, across California, Nevada, Arizona, and Washington
Whatever you invest in a sports sponsorship, invest at least that much — ideally twice as much — pushing the brand out through your own paid channels
The four channels West Coast Trial Lawyers runs simultaneously: paid media, lead gen, SEO, and social — plus TV and PR on top
WHAT THIS SESSION COVERS
Neama Rahmani graduated Harvard Law at 22, prosecuted over 1,000 federal cases, and co-founded West Coast Trial Lawyers in 2014 with a clear thesis: in a saturated PI market full of billboard lawyers and radio lawyers with a 20-year head start, the only path forward was to do something nobody else could copy. When they zigged, he zagged. That meant getting into social media before most firms knew what it was, building a full TV studio inside the law firm, appearing as a legal analyst on CNN, Fox News, and the BBC for free — across celebrities, true crime, and politics, the three areas of law people actually watch — and eventually landing the LA Galaxy MLS sponsorship when the previous firm dropped out weeks before the season. The result is a firm that now operates across four states, films video content every single day with an in-house videographer, and runs Spanish-language social channels that in some cases outperform their English ones.
This video is the full breakdown: how the LA Galaxy sponsorship deal came together and what it actually costs to do it right (hint: you need to spend at least double the sponsorship fee on activating the IP), the geographic and contractual restrictions every firm needs to negotiate upfront, why Neama appears on both Fox News and CNN — unpaid — and why that’s more valuable than an exclusive paid deal with either, how West Coast Trial Lawyers structures Spanish-language digital marketing across social, SEO, and Google, the four-channel strategy behind their multi-state growth, and what Neama recommends as the single highest-ROI first move for a firm that needs leads now. The Abogados Now team has worked with over 500 law firms nationwide and driven more than $4 billion in settlement fees — and the firms consistently doing $20M+ are the ones building brand at every layer of the funnel at once.
Neama’s rule: if you’re getting a sports sponsorship, you’re paying for the IP — the impressions, the social, the designation. But the IP is worthless if you don’t activate it. Billboards, radio, TV, digital, social — whatever you’re investing in the team, invest at least that much pushing the brand out using the mark. Geographic restrictions apply in every deal. Your official designation (proud partner vs. exclusive law firm partner) needs to be locked in writing before you sign. And three-year minimums mean your business model needs to be stable enough to commit. This video walks through everything Neama learned — including what he’d do differently — so you can structure a deal that actually builds the credibility and conversion lift you’re paying for.
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