Ready to stop cramming five ideas into two seconds and start building ads that actually stop the scroll?
We'll audit your current creative, apply the billboard rules, and show you exactly what a scroll-stopping legal ad looks like in your market.
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WHAT THIS SESSION COVERS
Michelle Rhotela, Senior Account Strategist at Abogados NOW, manages creative and ad testing for the 500+ law firms in the Abogados NOW portfolio — and sees firsthand what actually stops the scroll. Her opening is deceptively simple: think about your morning drive. You pass hundreds of billboards at 70 miles an hour. Your eyes hit every one. But maybe two will actually be remembered. Flip to your phone. You scroll — carousel, video, post, carousel, video — hundreds go by in a minute. And one, maybe one, makes you stop. The medium changed. The game didn’t. It’s still the same brain with the same filter, and the rules that make a billboard memorable are the same rules that make a social ad stop the scroll. Most law firms lose on both because they do the same thing: they cram five ideas into two seconds hoping something sticks. The billboard becomes a business card. The video becomes a 30-second commercial. Neither gets remembered. Both get filtered out.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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