Want to see where calls are dropping, how your case triage is working, and what real Spanish intake would unlock?
We'll show you exactly what's sitting on the table — and what Morgan & Morgan's principles look like applied to a firm your size.
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WHAT THIS SESSION COVERS
Daisy Lopez, growth specialist at Abogados NOW, breaks down what John Morgan — founder of Morgan & Morgan, the largest plaintiff firm in America — told the Abogados NOW Hispanic Legal Marketing Summit directly about how he runs intake. The frame is simple and uncompromising: if intake doesn’t work, nothing works. Everything flows from how fast you pick up and how smart you triage. Morgan & Morgan runs roughly 7,000 inbound and outbound calls every single day. Half are outbound — dialers calling back hangups over and over until they pick up. Every web form, every email gets a call. John’s analogy is a plumber: when your client’s toilet is overflowing, they call. If they hit voicemail, they call the next name on Google. You can’t think about intake like a lawyer. You have to think like a plumber. The window closes fast and you only get one shot at the fish when it’s biting.
The fact that Morgan & Morgan runs a 200-agent Spanish intake operation tells you everything you need to know about how much signed business is sitting in Spanish-language calls right now. Firms that aren’t staffing real Spanish intake aren’t losing to Morgan & Morgan — they’re walking past cases that are literally calling them. John Morgan built a cafeteria and a medical clinic in that El Salvador call center because he treats those agents like the revenue-generating operation they are. Staff it like you need it. Pay it like you mean it. The Abogados NOW team has worked with over 500 law firms nationwide and driven more than $4 billion in settlement fees — and the intake gap is one of the most consistent revenue leaks we see. Book a call and we’ll show you exactly what it looks like at your firm.
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Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
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