Buying More Leads Won't Fix Your
Firm's Broken Consult-to-Sign Math Problem

Get your cost per retained case mapped by channel — before you spend another dollar.

e'll show you exactly where your signed-case math is leaking, and what to fix first to produce more retainers on the budget you already have.

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WHAT THIS SESSION COVERS

Your firm almost certainly doesn't have a lead problem. You have a math problem — and more leads only make that math more expensive.

Every agency and consultant tells growth-stalled firms the same thing: buy more leads, spend bigger, cast a wider net. It feels like the answer. But that advice assumes leads are actually your constraint — and for most plaintiff firms, they are not. What’s really throttling growth is the cost to turn a lead into a signed case. Every step of the real chain — spend, leads, consultations, signed cases, fees — has its own conversion rate. That’s where your growth actually lives. Not at the raw volume at the top of the funnel, but in how efficiently you convert at each step. Most of the leads a firm pays for never make it to a signed retainer. They fall out for poor qualification, no coverage, or a callback that came too late.

qualify your firm

Your market has one spot. Find out if it's still open.

Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.

If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information: