The Importance of Differentiators (and how to use them)

What makes your practice different from others? Is it your gregarious and charming approach? Your relentless work ethic? Do you offer a service in a way or at a level that nobody else does?  When it comes to running a successful business, separating yourself from the competition is vital. The legal space is quite crowded. […]

How to Write a Newsletter That Generates Clients for Your Firm

You probably receive a ton of newsletters, ranging from incredibly useful legal tips to the clothing line subscription you randomly signed up for months ago. But do you actually read them? Or do they automatically go to your spam folder? It’s easy to feel spammed by the wave of newsletters that are inevitably popping up […]

Free Marketing Resources Every Firm Should Know About

Marketing is one of those line items that can cost as much as you let it. Splashy brand events, expensive trade shows, and top-of-the-line software all come with a steep price tag. Budgets can easily be blown with just a handful of choices.  The good news is that it doesn’t have to be that way. […]

5 Things That MUST Be on Your Homepage

Your website is your home base in 2021 and beyond; all roads should lead back to it. To avoid being lost in a sea of content, every one of your social media profiles, every article you are featured in, and every advertisement you run should include a link back to your website. From your website, […]

Marketing Metrics You Should Be Paying Attention to

Numbers are hard.  Whether you’re totally green or are looking for ways to optimize your current digital marketing strategy, defining what marketing metrics matter to you the most will lay the foundation for your next steps. Think about it: how can you create a tailor-fit marketing strategy without knowing what your ultimate goals are? Successful […]

How to Refresh Your Firm’s Content When You’re too Busy to Write

As trite as it may seem, content truly is king in the world of digital marketing. This holds true for legal digital marketing as well.  We’ve heard attorneys online say time and time again that they want to focus more on their blog writing strategy. This is obviously easier said than done.  Unless your firm […]

We’re Nationwide!

We just announced our nationwide expansion! After successfully helping attorneys reach out to underrepresented Spanish-speaking communities in California, we’ve decided to take our services to the rest of the country. We’re proud of the work we’ve done for firms in California and are eager to bring our expertise to law offices all over the nation. […]

How Customer Case Studies Can Be Used to Drive New Business

Happy customers aren’t just a nice thing to have, they are a valuable tool when it comes to driving new business. Potential new customers understand that you are never going to say anything bad about your law firm or your practice, and so they take all of the promises you make them with a grain […]

3 Tips for Working with a Marketing Consultant

In order to secure new customers and establish a strong reputation, your firm is going to need to participate in self-promotion. In other words, you are going to need a strong marketing strategy.  A strong marketing plan takes time, effort, and expertise. Many law firms choose to work with marketing consultants in order to ensure […]

3 Reasons Why You’re Scaring Potential Clients Away

The key objective to your bilingual digital marketing strategy should always be to bring in new clients that you can then convert into recurring business opportunities for your firm.  But what if that’s not happening? What if you seem to have stumbled into a cloud of new client repellent?  Chances are, it’s not them, it’s […]