practice Area
Services Provided:
Bilingual Website · Ads
Spanish Leads/month
Cost Per Lead
Increase in Hispanic caseload
Signed Cases
The Challenge
Zarabi Law had built a strong reputation as a trusted criminal defense firm in California.
But their growth was limited by one major gap — they weren’t visible where modern clients were looking.
Before partnering with Abogados Now, their website wasn’t optimized for conversions, their brand wasn’t connecting with Spanish-speaking communities
And their marketing relied on traditional methods like TV and radio that were expensive and difficult to scale.
Without a strategic digital system, they were missing out on one of California’s largest and fastest-growing segments of legal consumers.
THE OPPORTUNITY
Hispanics live in Los Angeles County — the largest of any U.S. county
Of the county’s population identifies as Hispanic
Of residents in many LA neighborhoods speak Spanish at home
Of California’s residents are Hispanic — the largest share of any U.S. state
39%
California
19%
Average US State
Criminal defense isn’t a niche service. In this market, it’s a constant and urgent demand — and Zarabi Law is now positioned to meet it.
The Solution
Tailored to cultural values and optimized to convert visitors into qualified phone calls.
To build trust and connect authentically with Los Angeles’s Hispanic community.
Video campaigns that introduced Attorney Elliot Zarabi and humanized the firm’s expertise.
Targeting both common and overlooked legal queries — from penal codes to defense questions — in two languages.
Focused on high-value ZIP codes with dense concentrations of prospective clients.
Before vs. After
Leads Generated (in 9 months)
740
Signed Clients
186
ROI
4.6X
New Practice Area
Personal Injury
Firm Growth
Expanded statewide with added staff
1
Double down on growth:
Expand personal injury campaigns to mirror the success of criminal defense.
2
Boost visibility:
Strengthen SEO and paid search to capture even more high-intent clients across California.
3
Automate follow-ups:
Build bilingual nurture systems to shorten response times and improve conversion rates.
4
Scale statewide:
Extend proven strategies into new counties and practice areas to fuel continued expansion.
"I’ve tried everything — radio, paid leads, different marketing platforms — and none of them came close to the results we’ve achieved here. What made the biggest difference was having a true partner in our growth. We’re getting qualified leads, not junk, and that’s even allowed us to expand into a new practice area (personal injury) with confidence.
It’s like working with a well-oiled machine. The communication is fast, the strategy is consistent, and the results are real. We’ve gone from a local firm to a statewide operation, adding new staff and new practice areas along the way.
This kind of marketing partnership isn’t about quick wins or taking your money. It’s about teaming up to build something sustainable. That’s what took us to a level I didn’t think was possible."
— Elliot Zarabi, Esq.
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