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Case Study

Employee Advocates at Winston Law Group, P.C.

– Client
David S. Winston founded the Winston Law Group, P.C. to represent employees throughout California in a wide range of employment-related legal matters. Winston Law Group, P.C. handles cases from wrongful termination and discrimination to overtime disputes and class action lawsuits.
– Scope
– Scope
Custom Website, Attorney Lead Generation, Spanish Branding, & Strategy
– Overview
As a relatively new firm, the Winston Law Group recognized that it could not match the media spend of larger, more established firms, but it understood that with the right targeting and marketing mix, it would be able to compete for the best clients. When we began working with the firm, their digital presence in English and Spanish was virtually non-existent.

Strategy

We implemented a fully bilingual legal lead generation strategy for The Winston Law Group that capitalized on social media campaigns for very specific class action opportunities throughout California and helped their website resonate with prospects by conveying professionalism and compassion.

Website

We created a custom website in English and Spanish that converted visitors into qualified phone calls. We tailored web copy to each audience’s value systems and cultural shorthand, allowing the Winston Group’s site to build credibility and feel natural in both languages.

Spanish
Brand Identity​

We developed a stand-alone Spanish brand identity for the Winston Law Group. By focusing on themes of professionalism, trust, and empathy, we were able to grow the firm in California’s large Spanish-speaking population.

Video Ads

Video ads are one of the most effective ways to break through to prospects on social media platforms. We worked with the Winston Law Group to develop a series of video spots that conveyed the firm’s professionalism and compassion, then used advanced targeting to get them in front of the right eyeballs.

Video Ads

Video ads are one of the most effective ways to break through to prospects on social media platforms. We worked with the Winston Law Group to develop a series of video spots that conveyed the firm’s professionalism and compassion, then used advanced targeting to get them in front of the right eyeballs.

Search Marketing

Given that the firm works within employment law, we knew it was important to dive deep into our search repositories to find data on what search behavior people from various employment types and backgrounds exhibit before scheduling an initial call. Besides uncovering standard terms like “employment lawyer,” we also identified searches prospects use before realizing they should hire representation, allowing the Winston Group to get out in front of their competition.

Social Media

Multicultural social media management and content development are cornerstones of The Winston Group’s success. We examined data from numerous target personas and embraced our multicultural marketing roots to develop a social strategy that puts Winston Law Group on equal footing to much larger firms with much bigger media budgets.

Results

Increased Law Firm Leads and Decreased CPL

We more than doubled The Winston Law Group’s monthly lead volume within the first quarter of working together.

Increased ROI

The Winston Law Group has seen a substantial return on its marketing investment. So much so that they have increased their marketing spend six times since they started with us.

Expanded Their Team

Since trusting us with their marketing, The Winston Law Group has needed to hire several bilingual intake staff members to manage their exponentially increasing lead volume.

Client Feedback

Abogados now was used by a friend of a friend of mine while we were looking to diversify and really shift away from the Nolo type advertisements that a lot of people were using, which had been really unsuccessful. So we met the team at Abogados now and you did a really excellent job. Originally, I was handling almost all the intake calls and it exploded. We hired multiple employees. Now I have a whole team that, pretty much their primary duty is to answer calls and do intake. So we’re very busy.

I appreciate how the entire team is very responsive, if I have questions, if I want changes, if we want to innovate, they’re very receptive to that. So it’s not just the lead generation, but it’s also allowing me agency in making decisions for the firm and direction that we’re going.

I really feel that Abogados Now is a partner for me as opposed to just an ad agency that doesn’t really care that I’m just a number. They actually care about the direction that our firm is going in. I appreciated that instead of just collecting a check, and instead of just doing the easy thing, they really had our best interests in trying to make our vision become an actual reality. I think Abogados now, they really try to do everything right, and they try to do it by the book.

– David S. Winston | Founding Attorney

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