practice Area
Services Provided:
PPC · Social Media Marketing
Spanish Leads/month
Cost Per Lead
Increase in Hispanic caseload
Signed Cases
The Challenge
Kevin Lipeles had a strong brand, a solid track record, and a growing reputation in California employment law.
But like many non-Hispanic firms, he wasn’t reaching the state’s Spanish-speaking workforce — a massive segment of clients facing wage theft, discrimination, and wrongful termination, but unsure where to turn.
Before partnering with Abogados Now in March 2023, Lipeles Law Group had never run a paid ad campaign — neither on Meta nor Google.
Most of their leads came from their website or referrals. Their social presence lacked traction, and their messaging didn’t speak to Hispanic workers in language or tone.
While Lipeles Law Group had the expertise, they needed a platform that reflected that value in a culturally fluent way.
THE OPPORTUNITY
Hispanics live in Los Angeles County — the largest of any U.S. county
Of the county’s population identifies as Hispanic
Of residents in many LA neighborhoods speak Spanish at home
County with the highest Hispanic population
Market COntext
39%
California
19%
Average US State
In short: this isn’t a niche — it’s the dominant consumer base in one of the most competitive legal markets in the country.
Lipeles Law Group didn’t just want more leads — they wanted cultural relevance that converts.
The Solution
That transitioned seamlessly from scroll to intake.
Match across ad, website, and intake experience.
To visuals, copy, and targeting to keep performance high.
This wasn’t a band-aid — it was a shift in alignment. One that empowered Kevin’s team to connect authentically and confidently with a whole new client base.
Before vs. After
Bilingual video campaigns focused on workplace injustice.
Spanish-first landing pages optimized for mobile conversion.
Social ads featuring Hispanic actors and culturally relevant storylines.
Streamlined bilingual intake and follow-up.
Firm caseload now 50% Hispanic clients.
120 Signed cases.
No Spanish-language advertising.
No bilingual landing pages or website experience.
Social media wasn’t connecting with Hispanic workers.
Low visibility in California’s Spanish-speaking employment market.
Intake systems weren’t aligned for Spanish-speaking clients.
What’s Next:
With 50% of the firm’s caseload now coming from Hispanic clients, we’re helping Lipeles Law Group continue to scale with:
1
New Instant Form campaigns to streamline lead capture.
2
Fresh ad creative tailored to trending employment issues.
3
Ongoing SEO and content planning for Spanish search queries.
4
Continuous testing of creative angles and CTA variations.
Kevin and his team aren’t just visible in California’s employment law space
They’re trusted. And that trust is turning into growth.
Because when your brand speaks the right language — and culture — results follow.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information:
