Spanish Leads/month
Cost Per Lead
Increase in Hispanic caseload
Signed Cases
The Challenge
Prior to working with us, Rae’s campaigns had been performing steadily but had not reached optimal cost-efficiency in generating and converting qualified leads specifically for the Hispanic market in CA
Despite consistent traffic and calls, the firm struggled to lower acquisition costs and increase case retention.
The goal for us: optimize spend while improving lead quality and conversion outcomes.
THE OPPORTUNITY
Hispanics live in Los Angeles County — the largest of any U.S. county
Of the county’s population identifies as Hispanic
Of residents in many LA neighborhoods speak Spanish at home
Hispanic population out of any county in the U.S.
39%
California
19%
Average US State
With California and many SoCal counties leading the nation in Hispanic population, Rendon Law knew that success meant more than running ads.
It meant building connection to the largest Hispanic workforce in the nation.
The Solution
And bid strategy optimization across workers’ comp and labor-related campaigns.
Of Google Search ads in Spanish targeting injured workers.
Detailed lead form to improve pre-qualification.
Ad creatives to stay relevant and fresh (e.g. themed holiday ads).
Of search terms to exclude irrelevant traffic.
Before vs. After
Calls
190
Form Submissions
12
Total Ad Spend
$12.3K
Cost Per Lead (CPL)
$75.80
Cost Per Acquisition (CPA)
$1,231
Retained Clients
92
1
Rethinking Retargeting
With a large pool of interested leads, we’ll roll out layered strategies—reminder ads, follow-up SMS, and time-sensitive offers—to re-engage cold leads and convert them into active cases.
2
Campaign scaling
With strong CPL and CPA performance, the team will increase the budget to capture a larger share of high-intent search traffic and boost monthly case volume.
3
Call-focused bidding enhancements
Ads will be further refined to prioritize click-to-call conversions, given that calls produced nearly all retained cases.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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