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17-Year-Old-Passes-California-Bar-Exam!

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “At the age of 17, Peter Park passed the California Bar Exam on his first attempt. This remarkable individual had already begun laying the groundwork for a legal career in his teens, and now, he holds the distinction […]

Why Retargeting is Essential for Your Ad Spend!

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Retargeting campaigns are still a big deal. If you’re investing in Google clicks and people are visiting your websites or properties, without retargeting, those clicks often go to waste. With Google retargeting, those who visited your site or […]

Marketing Channels

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “There are about 35+ different marketing channels. We did a webinar on this recently. There’s owned media, meaning you own and control the type of content you put out and the degree to which it’s published. There’s paid […]

The Key Challenge for Law Firms on Social Media

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Most consumers aren’t seeking legal education on social media. When someone opens Instagram, they’re typically looking to be entertained, not informed. This presents a significant challenge in connecting law firms with consumer trends, as law is inherently not […]

Smart Advertising Strategies for Budget-Conscious Lawyers

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For attorneys who don’t want to spend a lot on advertising, don’t overthink it. You don’t need $50,000 for run costs, video shoots, websites, and branding to generate a few leads. A meaningful investment of about $2,000 can […]

Why Legal Marketing Should Mimic User Content

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “ Legal marketing content should resemble user-generated content. That’s the model we prefer. We create ads that engage consumers, rather than traditional attorney ads—at least not anymore. By developing an ecosystem that includes user-generated ads, general legal ads, […]

What Attorneys Can Learn from the NFL, NBA, and LA Sports Teams

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys could learn a lot from the NFL. I’m in LA County, so I go to Dodger games, Laker games, and I’m a season ticket holder for the Rams. One of the most mind-blowing things is the Rams’ […]

How to get Leads for FREE

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “ There is a way to get clients for free: if you have a list of everyone who has ever called your office—whether they were retained or rejected—you already have phone numbers and emails. As long as you […]

Why Requiring In-Office Work Can Kill Your Firm

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The fastest way to kill your firm is to require everyone to work in the office. This is the biggest trend I’m seeing. We have members who have been with us for five, six, or seven years and […]

Why I Don’t Trust Most Marketing Agencies

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “I generally don’t trust most marketing agencies that promote the services they sell because, more often than not, they aren’t leveraging the channels they advocate for. For example, we recently onboarded a PI member in Florida who had […]

Buy Leads or Own Leads?

View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask me whether it’s better to buy leads or to manage their own marketing. If there’s any correct answer, my general position is to do everything and then cut out the strategies that don’t move the […]

Spanish Reviews Can Make An Impact For Law Firm Growth Within Hispanics Markets

       View this post on Instagram              A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) The testimonials and reviews are crucial. Would you suggest having at least a few reviews in Spanish, whether they are video or written? “This can greatly benefit you. We’re very aware that when a consumer encounters […]