What Law Firms Need to Know about Google’s E-A-T Metrics

Google loves to update its algorithms. If you own a website, you probably dread these updates. Depending on the target of the update, you could find that an update causes your ranking to plummet, or you may suddenly not rank for keywords that have been successful in the past. But what do you do about […]

5 Tips To Improve Your Law Firm’s Google My Business

Think about your law firm’s online presence. When you think about the number of clients you’ve gotten in the real world as compared to leads through your website contact form or from social media engagement, do you worry about how many leads you’re generating online? If so, you might need to improve your law firm’s […]

The 12 Do’s and Don’ts of Legal Content Marketing 

The world of legal marketing is filled with pitfalls and evergreen rules of thumb. In order to navigate it successfully, you have to be aware of all of the factors that can either make or break your campaigns.   It’s just as important to know what not to do as it is to know what […]

Digital Marketing Trends in the 2022 Forecast

Every year there are changes in the way we market our products and services. Over time, we start to anticipate those changes and begin to look toward the future. What will next year bring? Will digital marketing strategies stay the same? Analysts do a lot of research into past and current trends and set predictions […]

How to Start Your Legal Newsletter

Do you read every single email that lands in your inbox? Or do you open the most important emails, skim a few others, and immediately delete those that you know you’ll never read? Chances are, you’re probably doing some combination of the above as opposed to reading every single email you get. But how much […]

TikTok for Law Firms

Technology is constantly evolving to meet our ever-changing needs, and as a business, if you don’t keep pace, you’re going to be left behind. As the great H.G. Wells said, “Adapt or perish!” This maxim is especially true when it comes to the legal profession. In our crowded, ultra-competitive space, lawyers, as well as law […]

Our Feature on The Law Firm Marketing Catalyst Podcast

“More often than not, attorneys don’t have a Spanish strategy. The Spanish-speaking market is not a monolith. What we do is not a translation exercise; it’s a brand positioning exercise within your local community. The Pew Research Center confirmed that the vast majority of Spanish speakers use their phones as a primary source for the […]

The Lead Generation Guide for Lawyers

Imagine this: you’ve mastered your branding, created an incredible website, and you’re posting consistently on social media. You know your audience well, and you’re getting a lot of engagement from them online. And yet, for some reason, despite all this interest, you aren’t actually getting many new clients. What’s going on? It’s possible that you […]