How to Set Yourself up for Success as a Solo Practitioner

Law firms come in all shapes and sizes – some are fueled by a single go-getter.  Most solo practitioners prefer it this way and have no intention of expanding their team. However, running a one-person show comes with its own unique set of challenges. In order to make it on your own, you need to […]

5 Tips For Reaching Spanish Speakers on Instagram

When you think of Instagram, you might think of influencers posting pictures of themselves by the poolside. You might think of cool artistic posts created by visual artists. You might think of musical celebrities like Ariana Grande posting about their new upcoming single. But Instagram is actually a place where many businesses thrive. So if […]

Abogados Now + The Lawyerist Podcast

Episode #346 of The Lawyerist Podcast is out now, and our Founder makes a special appearance to speak about how attorneys nationwide can help the Spanish-speaking community while scaling their firms. Recent census data shows that since 2010, the Hispanic and Latino population grew by a staggering 23% while the non-Hispanic population grew by less […]

Understanding Your Marketing Funnel

Marketing is one of the most important investments your law firm can make. It is how you establish respect and authority in your industry, how you attract new clients, and how you establish recognizability. To engage in meaningful marketing, it is important to understand your marketing funnel.  The first thing to understand is that the […]

The Importance of Differentiators (and how to use them)

What makes your practice different from others? Is it your gregarious and charming approach? Your relentless work ethic? Do you offer a service in a way or at a level that nobody else does?  When it comes to running a successful business, separating yourself from the competition is vital. The legal space is quite crowded. […]

How to Write a Newsletter That Generates Clients for Your Firm

You probably receive a ton of newsletters, ranging from incredibly useful legal tips to the clothing line subscription you randomly signed up for months ago. But do you actually read them? Or do they automatically go to your spam folder? It’s easy to feel spammed by the wave of newsletters that are inevitably popping up […]

Free Marketing Resources Every Firm Should Know About

Marketing is one of those line items that can cost as much as you let it. Splashy brand events, expensive trade shows, and top-of-the-line software all come with a steep price tag. Budgets can easily be blown with just a handful of choices.  The good news is that it doesn’t have to be that way. […]

5 Things That MUST Be on Your Homepage

Your website is your home base in 2021 and beyond; all roads should lead back to it. To avoid being lost in a sea of content, every one of your social media profiles, every article you are featured in, and every advertisement you run should include a link back to your website. From your website, […]

Marketing Metrics You Should Be Paying Attention to

Numbers are hard.  Whether you’re totally green or are looking for ways to optimize your current digital marketing strategy, defining what marketing metrics matter to you the most will lay the foundation for your next steps. Think about it: how can you create a tailor-fit marketing strategy without knowing what your ultimate goals are? Successful […]

How to Refresh Your Firm’s Content When You’re too Busy to Write

As trite as it may seem, content truly is king in the world of digital marketing. This holds true for legal digital marketing as well.  We’ve heard attorneys online say time and time again that they want to focus more on their blog writing strategy. This is obviously easier said than done.  Unless your firm […]