Elite Intake Strategies with Steinger, Greene & Feiner:
How One of Florida's Top PI Firms Converts More Leads Into Signed Cases

Most law firm marketing directors and intake directors operate in separate silos. Marketing optimizes for cost per lead. Intake answers phones. Nobody owns the gap between the click and the signed case — and that gap is where the majority of law firm marketing spend quietly disappears. Carissa Stevens, Marketing Director at Steinger, Greene & Feiner, has spent 11 years building a firm where marketing and intake operate as a single system. She describes it as a Venn diagram: marketing brings in the cases, intake closes them, but both have to work operationally together — with shared dashboards, shared metrics, live feed conversion data, and a callback automation that reaches every inbound lead within 10 minutes. That discipline drove a 10% year-over-year intake conversion lift — and in a market where lead costs are rising in every channel, one percent per month is the difference between a million dollars at the end of the year or not.

This masterclass covers the exact intake strategies, automation frameworks, and marketing-intake alignment systems that Steinger, Greene & Feiner uses to convert more leads into signed cases — including why sending paid traffic to your homepage instead of a dedicated landing page collapses conversion, how they built a callback system that eliminates human error entirely, what their live intake dashboards track and why, and why every moment between a lead coming in and your intake team calling back is a moment your competitor could be signing that case instead. This is what elite intake operations actually look like from the inside.