Get a Custom Hispanic Growth Plan Built Around Signed Cases In Your Market
We'll audit your current funnel, show you where the leaks are, and map exactly how to reach the Spanish-speaking market you're missing.
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WHAT THIS SESSION COVERS
Most law firms try Spanish marketing exactly once. They hand English ads to a cheap freelancer, run them through Google Translate, point them at an English-only landing page, and route the calls to intake reps who can’t hold a Spanish conversation. Phones ring for a few weeks. Nothing signs. The firm concludes “Spanish marketing doesn’t work” and quietly shuts it down. In this episode, Daisy Lopez breaks down why that conclusion is dead wrong — and why the same firms writing off Spanish are watching competitors capture a market that’s now roughly 20% of the entire U.S. population, and often a third to more than half of major metros like Dallas, Miami, LA, Chicago, and Philly.
The real problem isn’t the ad channel — it’s the operational gap. There’s no dedicated brand, no Spanish-fluent intake team, no tracking on CPL or CPA, and no revenue number anyone at the firm is accountable for. That means nothing gets fixed and nothing gets optimized. A real Hispanic growth system starts with research, native creative written by people who think in Spanish, Spanish-first intake from the first ring, dedicated scripts, dedicated tracking, and multiple ad personas built for how Latino clients actually search for legal help. This video draws the line between translated marketing and a system that turns Hispanic demand into signed cases.
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Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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