Spanish-Speaking Market | Abogados NOW – Bilingual Digital Marketing for Attorneys – Abogados NOW Call To Get Your Quote, Today

With nearly 20% of the U.S. population categorized as Spanish-speaking market (and likely rising after the 2020 census closes), you might think the numbers alone may be opportunity enough. It is, if marketed to correctly.

Generating qualified calls from communities where your firm has little to no presence means understanding where these markets live, how they interact with technology, and how they respond to a variety of advertising tactics.

By implementing multicultural best practices and real data (not assumptions and cultural biases) into your lead generation programs, you'll be able to open up your marketing potential to levels unseen.

 

  • The biggest mistake we see attorneys make in previous Spanish digital marketing attempts is directly translating English copy to Spanish.


  • Even worse: using automated tools like Google Translate to engage with a completely new audience.


  • Robots suck at translating, let alone acting as a member of a community in a different language. We write everything, from scripts to ad copy, to blogs, entirely manually, with the help of our talented bilingual staff of writers.


  • Our data has also shown the percentage of word-of-mouth referrals from prior clients is higher when they're sourced from authentic Spanish digital marketing.

Trust us: we're impressed with your law degree, your recent 7-figure settlement, and your collection of awards!

The vast majority of the Spanish-speaking market? Not so much.

Our data consistently shows that attorney ads demonstrating real solutions and a track record -- and not the plaques hanging on your wall -- is one of several key elements in building trust with Spanish-speaking market consumers.

No matter how nuanced our strategies are, they all boil down to this: Making your firm an authentic presence in your local Spanish-speaking market community.

 

Spanish-speaking consumers make more life decisions on their phones than the general market.

Whether it's about health, love, career, or legal matters, Spanish-speaking markets are more likely to make life decisions on their mobile phones at a higher rate than the general market. So it's our job to make your firm stand out in a 3-inch screen, in a matter of seconds.

This mobile adoption rate is a paradigm shift in digital marketing. While everything we produce is "desktop gorgeous," we make sure that it's initially mobile-first. Best of? When the general market catches up to this adoption rate, your firm will be ready for it.

Spanish-speaking consumers make more life decisions on their phones than the general market.

Whether it's about health, love, career, or legal matters, Spanish-speaking markets are more likely to make life decisions on their mobile phones at a higher rate than the general market. So it's our job to make your firm stand out in a 3-inch screen, in a matter of seconds.

This mobile adoption rate is a paradigm shift in digital marketing. While everything we produce is "desktop gorgeous," we make sure that it's initially mobile-first. Best off? When the general market catches up to this adoption rate, your firm will be ready for it.

Campaigns with video ads targeted at Spanish-speaking audiences yield 66% more qualified leads per year.

Did you know that a 7-second video filmed on an iPhone can keep someone's attention better than a highly produced television commercial starring an A-list celebrity? Why? Consumers crave authenticity and are increasingly skeptical of being sold to, especially in Spanish-speaking markets. Our video advertising positions your firm as a trusted, credible source of legal guidance to markets who need you now or will need you at some point.

Campaigns with video ads targeted at Spanish-speaking audiences yield 66% more qualified leads per year.

Did you know that a 7-second video filmed on an iPhone can keep someone's attention better than a highly produced television commercial starring an A-list celebrity? Why? Consumers crave authenticity and are increasingly skeptical of being sold to, especially in Spanish-speaking markets. Our video advertising positions your firm as a trusted, credible source of legal guidance to markets who need you now, or at some point in the future.

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