Summit 2026 - Abogados NOW

3rd Annual Virtual Hispanic Legal Marketing
Summit 2026

The Must-Attend VIRTUAL Event for Legal Professionals Ready to Dominate the Hispanic Market is Here

Wednesday, January 21st – Thursday, January 22nd
Starts 10:00 AM PST Each Day

Crack the code to winning the Hispanic market. Top strategies and secrets shared from top law firms and leading Hispanic marketing experts.

2 Day Virtual Experience

Hosted by

Hugo E. Gomez and leading Hispanic marketing pros.

Trusted by

+500

attorneys
nationwide

Strategic Growth Starts Here

Hispanic Marketing

Advertising

Google Ads: 2026 Critical Updates

Search advertising is changing quickly, and attorneys need to understand how Google’s new automation, privacy rules, and AI-driven targeting will reshape lead generation. This session explains how Google’s AI will control targeting and bidding, how AI Overviews are rewriting the search results page, and what these shifts mean for high-cost categories like personal injury, immigration, and employment law. It also covers the key updates firms must make now — from landing pages and tracking to creative assets and local relevance signals — to stay visible in an AI-first search landscape.

Intake

Elite Intake Strategies with Steinger, Greene & Feiner

In this conversation with Cerissa Stevens we tackle how she has improved intake conversion by 10% with dialer automation, timely and aggressive follow-ups, and hiring and training a sales-oriented intake team. You will walk away with great intake strategies and insights that can boost your firm’s conversion tomorrow.

Hispanic Marketing

Social Media

AI Videos to Convert More Traffic

AI-generated content is now polished enough to power full ad campaigns, and this session shows attorneys how to use the right models, prompts, and bilingual voice tools to create culturally aligned videos and images. We break down how to produce natural, trustworthy bilingual talking-head videos, the exact image-generation structures we use for high-performing Hispanic campaigns, and why authentic AI visuals outperform generic stock. You’ll also see how one AI-generated asset can be repurposed into multiple ads across TikTok, Reels, Shorts, display, and landing pages.

General Marketing

Referrals

Automating Referrals with Bob Simon

Bob Simon — aka @Planetfunbob, multiple Trial Lawyer of the Year award winner and founder of Simon Law Group, Justice HQ, and Attorney Share — dives into how attorneys can turn their brand into a national referral engine. In this tactical 30-minute session, he shows how to build automated systems, monetize every referral, and use simple workflows and tools like Attorney Share to capture more opportunities. You’ll see a live demo of real processes any solo or small firm can copy to stop losing referral revenue and create a steady stream of inbound cases.

General Marketing

SEO

WTF is AI SEO?

Victor will break down the evolving search landscape for law firms as AI platforms reshape how potential clients find attorneys. This session covers which AI search platforms matter most, how they differ from traditional Google results, and what attorneys need to communicate to their marketing teams without getting lost in technical implementation.Key topics include: understanding traffic potential across emerging AI platforms, strategic considerations for bilingual/Spanish-language visibility, how LLMs are filtering informational queries (reducing tire-kickers), and why practice area content strategy needs to evolve. Attorneys will leave with actionable directives they can give their marketing teams, not a technical manual they need to execute themselves.

General Marketing

Impression Marketing

Client Experience

Grab Food, GET RUDE: Building Your Brand with "Hand-to-Hand Combat"

Led by Lee Rudin (Founder, RUDIN LAW) this Lunch & Learn focuses on building a brand that refuses to be ignored. Attendees will learn how grassroots marketing, bold positioning, and high-impression tactics help law firms stay visible, memorable, and trusted. From “hand-to-hand combat” marketing to everyday brand touchpoints, this session delivers practical ways to stay in front of clients and referral sources.

Hispanic Marketing

Advertising

Social Media Ads: 2026 Critical Updates

Meta is entering its most AI-driven era yet, reshaping how ads are created, delivered, and consumed across Facebook, Instagram, and WhatsApp. This session covers what audiences expect in 2026 — fast hooks, human-feeling storytelling, Spanish-first and bilingual versions, and visuals that feel native to Reels and Stories — and how Meta’s shift toward behavior-based prediction makes the creative itself guide targeting. You’ll also learn what’s changing inside the apps, including vertical-first formats, expanded WhatsApp ad placements, and deeper AI tools like auto-captions, translations, and voiceovers, plus what firms must prepare for as creative volume, language variations, and real trust signals become essential.

General Marketing

Lead Generation

Lead Gen Compliance to Avoid Huge Penalties and Lawsuits

In this live, no-slides-needed Q&A, compliance expert John Henson (Founder, Henson Legal) sits down to break down real-world lead generation compliance for law firms. He’ll cover what you can and can’t do with ads, TCPA-safe follow-up workflows, and how to keep your intake and marketing vendors from putting your firm at risk. Attendees will walk away with clear red flags to avoid and practical steps they can take to ensure they’re up to date with compliance.

Hispanic Marketing

Advertising

Cost-per-case Data in 2026

Not all practice areas behave the same on Google, Meta, or bilingual campaigns, and firms often misjudge how much spend is needed to generate predictable lead and case volume. This session explains the real cost differences across practice areas — why PI, employment, and immigration sit at the highest end, while family law, workers’ comp, and criminal defense often convert with smaller budgets. You’ll also see the budget tiers that actually work, what firms can expect at $5k, $10k, and $20k in monthly spend, and how bilingual campaigns improve efficiency through lower CPLs, higher contact rates, and stronger retention, ultimately shaping final case volume.

General Marketing

Research

Ads

Exclusive National PI Market Research

Elevate asked 1,200 Americans what really drives people to hire (or avoid) a personal injury attorney. The research uncovered the client personas shaping today’s legal market, the “ad gap” between what firms say and what consumers believe, and the creative missteps that waste millions of dollars of ad spend.

Hispanic Marketing

Websites

Why Most Hispanic Landing Pages Fail

Hispanic clients often choose law firms that feel trustworthy and accessible. Learn how to design landing pages that communicate credibility from the first click, using trust signals like security badges, testimonials, real photography, and Spanish reviews. You’ll also see how accessibility tools — language toggles, contrast, and mobile readability — strengthen comfort, how AI accessibility checkers uncover gaps you might miss, and why transparent contact details and clear lawyer bios help increase retention.

Agenda at a Glance

Day 1

Day 2

Speakers

Hugo E. Gomez

Founder | Abogados Now

Hugo E. Gomez is a member of Stanford’s Latino Business Action Network (Cohort 14), Entrepreneurs’ Organization (Los Angeles), and Hampton.

Aly Gonzalez

Head of Paid Media | Abogados Now

Is the Head of Paid Media at Abogados Now, where she has spent the past five years leading the team that builds lead-generating advertising campaigns. Born in Mexico City and now based in Delaware, she drives strategies that connect Hispanic audiences with trusted legal help.

Andrea Ferrer

Head of Operations | Abogados Now

Is the Head of Operations at Abogados Now, where she has spent the past five years leading day-to-day operations and client management. Originally from Venezuela and now based in Rhode Island, she keeps teams aligned and ensures clients feel supported at every step.

Valeria Finol

Web Development Manager | Abogados Now

Is the Web Development Manager at Abogados Now, where she has spent the past three years managing the full execution of client websites. Born and raised in Venezuela and now based in Argentina, she ensures every project is delivered with quality, clarity, and a seamless client experience.

Ximena Partida

Head of Social Media | Abogados Now

Is the Head of Organic Social Media at Abogados Now, where she leads the strategy, execution, and optimization of high-impact organic social media content. With five years of experience driving organic growth, she specializes in creating educational, engaging, and culturally relevant content for Hispanic audiences.

John Henson

Founder | Henson Legal

Is the founder of Henson Legal, where he advises clients on telemarketing compliance, privacy issues, and the use of AI in marketing. Prior to forming the firm, he worked in private practice and held in-house roles, including serving as General Counsel at ConsumerAffairs and taking on key leadership positions at LendingTree. A native of Tennessee, he now lives with his family in Birmingham, Alabama.

Victor Perez

Founder | Elevation Labs Consulting

Is the Owner of Elevation Labs Consulting, a digital marketing agency specializing in legal industry growth through search visibility, local listing optimization, and culturally relevant strategy. His agency builds vetted, bilingual-capable SEO teams that understand both legal markets and the search behavior of diverse client bases, delivering measurable results in competitive landscapes.

Lee Rudin

Founder | RUDIN LAW

Is the founder of RUDIN LAW, a personal injury law firm based in New Orleans. He was through with being told what he could and could not do as a lawyer and business developer, so he stopped working for other firms and started working for himself. In June 2023, he launched RUDIN LAW. His bold, aggressive — trademarked — GET RUDE brand makes his position unmistakable: if you’ve been hurt and are tired of getting pushed around by insurance companies, you’ve got to Stop Being Polite… and GET RUDE.

Robert Simon

Founder | Simon Law Group

Robert Simon, aka Planetfunbob on socials, a social justice trial lawyer, multiple trial lawyer of the year award winner, and also bigly into technology. Aside from running his law firm the Justice Team, he is also founder of Justice HQ and Attorney Share. Justice HQ is a community mobile app for everyone in the legal industry to stay connected. He is a three time girl dad, which explains why he is the host of Bourbon of Proof, a podcast that blends attorney conversations over spirits.

Nicole Bergen

Founder & Chief Strategist | Elevate Marketing Research

As Founder of Elevate Marketing Research, Nicole Bergen helps personal injury law firms sharpen their client personas, perfect their on-camera presence, and turn research into ROI. Having partnered with dozens of firms nationwide, she’s known for her consumer-first insights, creative storytelling, and of course her signature red glasses.

Cerissa Stevens

Marketing Director | Esquire Law

Cerissa Stevens is the Marketing Director at Esquire Law Services and Steinger, Greene & Feiner, and she’s one of those marketing leaders who cares about the part most people ignore—what happens after the lead comes in. Over her career, she’s led teams, built strong client relationships, and managed marketing across multiple U.S. markets. Her sweet spot is connecting the creative and the spend to real outcomes, by improving intake, conversion, and revenue so marketing actually turns into signed cases.

Frequently Asked Questions

1. What is the Virtual Hispanic Legal Marketing Summit?

The Virtual Hispanic Legal Marketing Summit is a virtual, 2-day event designed to provide legal professionals with the latest strategies, tools, and insights to thrive in the Hispanic legal market. The summit will feature expert speakers covering topics such as digital marketing, client intake optimization, social media tools, and more.

2. When is the summit taking place?

The summit will take place on Wednesday, January 21st – Thursday, January 22nd and starts at 10:00 AM PT. You can attend from anywhere as the event is fully virtual.

3. Who should attend this summit?

This summit is ideal for attorneys, law firm owners, marketing managers, and any legal professionals involved in the marketing and growth of legal practices—especially those targeting the Hispanic community. Whether you’re new to Hispanic marketing or looking to refine your strategies, this summit has something valuable for you.

4. How do I register for the summit?

You can register by clicking the register buttons at the top of the page and at the bottom. Then, complete the registration form, and you’ll receive a confirmation email with all the event details and instructions on how to join.

5. Will I be able to access the sessions after the summit?

Yes! All registered participants will receive access to recorded sessions after the event, so you can watch them at your convenience or revisit key insights.

6. How much does it cost to attend the summit?

The summit is completely complimentary- thus extremely limited.

7. Will there be opportunities to ask questions during the summit?

Yes! There will be interactive Q&A sessions at the end of each session, where you can ask the experts any burning questions you have. Additionally, we’re offering bonus access to a live Q&A for early registrants.

8. Is the summit accessible to non-Spanish speakers?

Yes, while the focus of the summit is on Hispanic marketing, all sessions will be in English. Some materials may include Spanish-language examples, but English speakers will have no trouble following along.

9. Can I bring my team to the summit?

Absolutely! We encourage you to bring your marketing team, intake managers, or anyone who helps in growing your practice.

10. What if I have technical issues during the event?

If you experience any issues, our support team will be available during the event to assist you. Simply reach out via the contact details provided in your confirmation email, and we’ll resolve the issue as quickly as possible.

11. How do I contact the summit team for more information?

For any additional questions or inquiries, feel free to contact us at [email protected].

Register Now

2 Day Virtual Event

Wednesday, January 21st – Thursday, January 22nd
Starts at 10:00 AM PST

Complimentary Tickets— thus extremely limited

3rd Annual Virtual Hispanic Legal MarketingSummit 2026

Hosted by

Hugo E. Gomez and leading Hispanic marketing pros.

Trusted by

Strategic Growth Starts Here

Google Ads: 2026 Critical Updates

Elite Intake Strategies with Steinger, Greene & Feiner

AI Videos to Convert More Traffic

Automating Referrals with Bob Simon

WTF is AI SEO?

Grab Food, GET RUDE: Building Your Brand with "Hand-to-Hand Combat"

Social Media Ads: 2026 Critical Updates

Lead Gen Compliance to Avoid Huge Penalties and Lawsuits

Cost-per-case Data in 2026

Exclusive National PI Market Research

Why Most Hispanic Landing Pages Fail

Agenda at a Glance

Speakers

Hugo E. Gomez

Aly Gonzalez

Andrea Ferrer

Valeria Finol

Ximena Partida

John Henson

Victor Perez

Lee Rudin

Robert Simon

Nicole Bergen

Cerissa Stevens

Frequently Asked Questions

1. What is the Virtual Hispanic Legal Marketing Summit?

2. When is the summit taking place?

3. Who should attend this summit?

4. How do I register for the summit?

5. Will I be able to access the sessions after the summit?

6. How much does it cost to attend the summit?

7. Will there be opportunities to ask questions during the summit?

8. Is the summit accessible to non-Spanish speakers?

9. Can I bring my team to the summit?

10. What if I have technical issues during the event?

11. How do I contact the summit team for more information?

Register Now

Register Now

3rd Annual Virtual Hispanic Legal Marketing
Summit 2026