Free Marketing Resources Every Firm Should Know About

Marketing is one of those line items that can cost as much as you let it. Splashy brand events, expensive trade shows, and top-of-the-line software all come with a steep price tag. Budgets can easily be blown with just a handful of choices.  The good news is that it doesn’t have to be that way. […]

5 Things That MUST Be on Your Homepage

Your website is your home base in 2021 and beyond; all roads should lead back to it. To avoid being lost in a sea of content, every one of your social media profiles, every article you are featured in, and every advertisement you run should include a link back to your website. From your website, […]

Marketing Metrics You Should Be Paying Attention to

Numbers are hard.  Whether you’re totally green or are looking for ways to optimize your current digital marketing strategy, defining what marketing metrics matter to you the most will lay the foundation for your next steps. Think about it: how can you create a tailor-fit marketing strategy without knowing what your ultimate goals are? Successful […]

How to Refresh Your Firm’s Content When You’re too Busy to Write

As trite as it may seem, content truly is king in the world of digital marketing. This holds true for legal digital marketing as well.  We’ve heard attorneys online say time and time again that they want to focus more on their blog writing strategy. This is obviously easier said than done.  Unless your firm […]

We’re Nationwide!

We just announced our nationwide expansion! After successfully helping attorneys reach out to underrepresented Spanish-speaking communities in California, we’ve decided to take our services to the rest of the country. We’re proud of the work we’ve done for firms in California and are eager to bring our expertise to law offices all over the nation. […]

3 Tips for Working with a Marketing Consultant

In order to secure new customers and establish a strong reputation, your firm is going to need to participate in self-promotion. In other words, you are going to need a strong marketing strategy.  A strong marketing plan takes time, effort, and expertise. Many law firms choose to work with marketing consultants in order to ensure […]

3 Reasons Why You’re Scaring Potential Clients Away

The key objective to your bilingual digital marketing strategy should always be to bring in new clients that you can then convert into recurring business opportunities for your firm.  But what if that’s not happening? What if you seem to have stumbled into a cloud of new client repellent?  Chances are, it’s not them, it’s […]

5 Tips to Reboot Your Bilingual Marketing Efforts

Digital marketing is an ever-changing landscape, and it can oftentimes be difficult to stay ahead of the curve. Add the additional complexity of bilingual marketing, and it’s easy to feel like you’re in over your head. In order to help you jet-set your bilingual marketing plan to reach a broader audience, we’ve rounded up the […]

What Do Clients Want from Their Lawyers?

Generating repeat business should be one of your top priorities. Think about it: if you can’t keep the clients you have, how do you expect to score referral business from people who truly appreciate your work? Word of mouth is one of the most powerful (and cost-efficient) tools at your disposal. In order to get […]

How to Leverage Newsjacking for Your Law Firm’s Marketing Strategy

Have you ever felt like you were running dry on ideas for blog posts or social media pushes and seen a headline in a newspaper that made you go, “man, I could totally use this to produce some content for my law firm?” In essence, this strategy is called “newsjacking.” It’s the practice of leveraging […]