Google Ads are getting more costly in 2024, however bilingual video ads may save the day
During a recent federal antitrust trial, Jerry Dischler – a Google Ads executive – claimed the following: 1. The search engine “frequently” increases ad costs by 5% for most advertisers2. The search engine tends to not tell advertisers of price hikes3. The search engine tweaks these ad auctions to meet revenue targets While Google Ads […]