The Hispanic Market is Not A Monolith
To understand why diversity matters in Hispanic Marketing, we must first make it clear: everyone might speak the same language but not all Spanish speakers are the same. Hispanics are not a monolith. There are numerous, diverse backgrounds within this demographic, from first-generation immigrants to Hispanic-Americans from varying origin groups. A great way to illustrate […]
Is Having No Bilingual Staff Costing You $$$
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “We recently spoke with a firm in western Colorado that’s excelling in English. However, we couldn’t proceed with them because they lacked any Hispanic or fluent Spanish-speaking staff in-house. I explained that without someone on staff to represent […]