“We recently spoke with a firm in western Colorado that’s excelling in English. However, we couldn’t proceed with them because they lacked any Hispanic or fluent Spanish-speaking staff in-house. I explained that without someone on staff to represent the firm, we couldn’t effectively advertise to the Hispanic community. Moreover, if we were to drive Hispanic clients to their firm, who would assist them if they don’t speak English?
At that point, it becomes false advertising and risks disappointing the community. Word spreads quickly, and such incidents can tarnish a firm’s reputation. Therefore, we had to decline their request for now. We advised them to consider hiring someone who can answer phones and handle client relationships in Spanish within the next six months. This person doesn’t necessarily need to be a salesperson but should serve as a crucial point of contact for Spanish-speaking clients within the firm.”
– Hugo E. Gomez, Founder (Abogados Now)