“Hispanic audiences own social media video.
What does this mean? They engage with social media video more than any other demographic. This is your low-hanging fruit.
81% have digital video access (more than any other group)
86% watch digital video on smartphones
59% stream video on mobile first, not TV
If your firm isn’t in front of them on social video, you’re invisible.
Time to press record, because the U.S. Hispanic population is watching you.”
– Hugo E. Gomez, Founder (Abogados NOW)