Digital marketing is an ever-changing landscape, and it can oftentimes be difficult to stay ahead of the curve. Add the additional complexity of bilingual marketing, and it’s easy to feel like you’re in over your head.
In order to help you jet-set your bilingual marketing plan to reach a broader audience, we’ve rounded up the top five strategies that are ready to be implemented today.
But First: Why Bilingual Marketing is Important
This question can be answered very simply: because it’s important to your leads and clients.
There is no “one size fits all” solution in regards to the tonality of your marketing efforts because there is no “one size fits all” characterization for your demographic. If you understand and acknowledge the cultural nuances of your various demographics, you can speak to them in a more authentic voice that will garner trust.
So without further ado, here are a few ways to make the most out of your bilingual marketing strategy:
Tip 1: Segment Your Email Audience
You probably have an expansive list of contacts who have opted into your marketing outreach— but that doesn’t mean you should blast everyone with the same messaging. Segmentation allows you to send the right message to the right people in the right voice. With solutions such as Intercom, it’s easy to break out your contacts into actionable lists for more intelligent outreach based on region and preferred language.
Intercom is capable of identifying a contact’s default language based on their device preferences, allowing you to send more effective messaging without the messy translating services.
Tip 2: Nail Your SEO Strategy
SEO is a necessary strategy that doesn’t yield immediate results, but that doesn’t mean you shouldn’t invest effort into it.
Ranking high within Google searches not only gives you authority in your vertical, but also instills a sense of confidence in your audience every time your name appears on the first page; when is the last time you clicked on a link that appears ten pages deep in your initial Google search? I’d bet you $20 that it’s been a while.
People want their questions answered without having to dig too deep. Improve your SEO standing with long-form, keyword-rich content that addresses your audience’s most sought-out questions.
Pro tip: When utilitzing bilingual marketing, you have double the opportunity to score on those keywords!
Tip 3: Engage Your Social Network
The more you interact with your social media network, the more relevant you will be on various platforms. Respond to the comments people leave on your posts in order to ensure that they know their voice is being heard. Amplify the posts of trusted thought leaders within the areas of interest within your community by sharing their original content.
In regards to bilingual marketing, it might be in your best interest to open multiple accounts on each platform to speak to each community in their preferred language in order to truly resonate with your audience.
Tip 4: Take Advantage of Content Marketing Tools
There’s a wide array of versatile content solutions on the market that you might not be tapping into. Here are some of the top marketing tools that will make producing consistent content way easier than you think it should be:
- Google Trends: Use Google Trends to discover the most popular topics to write about for your demographic
- CoSchedule Headline Analyzer: Create click-worthy headlines that are sure to grab your audience’s attention
- Survey Monkey: Create interactive content with easy-to-implement online surveys.
- Canva: Anyone can be a graphic designer with this simplified illustrator solution
- Hootsuite: Automate your social posts to go live at the time that works best for your demos without waking up at 3 am.
Tip 5: Carve Out a Presence on Multiple Channels
Know where your audience lives.
You may notice that more people interact with you on a specific social media platform, whether that be LinkedIn, Twitter, or elsewhere. Cultivate your community by distributing the right content on the right channels; maybe long-form blog posts perform better on LinkedIn while short, blurby pieces tend to attract more likes and shares on Twitter. Tune into your various channels and cater to them accordingly. But above all, make sure you’re present on a wide array of platforms — your competition is definitely doing the same.
Which one of these strategies are you ready to implement today?