“82% of all internet traffic consists of video.
The reality is that people’s attention spans are shorter now, which underscores this statistic: viewers retain 95% of a message when it’s in video format, compared to only 10% when presented as text.
The majority of online content consumed is video. Therefore, in marketing, the primary goal is capturing and maintaining attention—an essential art and science.
The aim is to engage viewers effectively and sustain their interest over time, ensuring they consistently refer back to your brand.”
– Hugo E. Gomez, Founder (Abogados Now)