“Anyone who claims they don’t have time for this is fooling themselves. I manage it daily by dedicating 15 minutes to block out what I’ll say in a 30-second to one-minute video, researching key points, and preparing my talking points. Once on camera, I perform and then send it to my team for editing and publishing.
For others, like attorneys and professionals, they may block out five hours once a month to batch their work, which is also effective. Personally, I find daily time blocking akin to a daily exercise routine—it keeps me sharp and on top of my game.
Whether it’s dedicating just 15 minutes a day or batching larger sessions, investing time in preparing for short video production is always worthwhile.”
– Hugo E. Gomez, Founder (Abogados Now)