“What we’re trying to establish is a baseline understanding of the immigrant and Hispanic community makeup. From there, we can develop tailored strategies for these communities. This can be approached on a very local basis, statewide, or even nationally, but it’s essential to keep it generally broad to align with the general market.
Since the Hispanic population is not a monolith, the most effective strategies tend to be citywide, countywide, or statewide. This localized focus is where real results come from. It demonstrates to the market that you understand their needs, have studied the community, and aim to establish an authentic presence. You’re not just advertising in Spanish for the sake of increasing revenue; you’re committed to making a genuine impact in the community.”
– Hugo E. Gomez, Founder (Abogados Now)