“Attorneys could learn a lot from the NFL. I’m in LA County, so I go to Dodger games, Laker games, and I’m a season ticket holder for the Rams. One of the most mind-blowing things is the Rams’ Mariachi performances. Los Angeles has a large Mexican community, so it’s a smart cultural move for the Rams to embrace that. They even have Corona as one of their sponsors, and the Mariachi plays regularly at every game.
The Dodgers have their own official Spanish Instagram account, as do the Lakers and Rams, who call theirs “Los Bomos.” This is really smart business. When I see attorneys embrace similar models for Spanish-only marketing, they do extraordinarily well in these markets. These sports teams are sharp billion-dollar enterprises, so getting inspiration from outside the legal industry is definitely worthwhile!”
– Hugo E. Gomez, Founder (Abogados Now)