“No matter how you acquire your leads—whether through purchase or generation—you must follow TCPA rules. At the very least, you need explicit user consent, indicating they agree to be contacted via phone, email, text, or other methods. Typically, this consent is obtained through a checkbox with specific language stating the consumer acknowledges and agrees to direct contact from your firm.
When managing your own marketing, you have control over ensuring compliance. However, if you buy leads without proper consent, you risk significant legal issues. The FCC and TCPA regulations are becoming stricter; recent decisions underscore the importance of disclosing consent clearly.
For attorneys purchasing leads and working with agencies, it’s crucial to ensure adherence to all TCPA guidelines. Violations can result in substantial penalties, potentially exceeding $500 per violation.”
– Hugo E. Gomez, Founder (Abogados Now)