“Personal injury attorneys often ask about the cost of generating a client in their specific area. I like to categorize these costs into three tiers:
- Tier 1: Major metros like Los Angeles.
- Tier 2: Mid-sized cities like Cleveland.
- Tier 3: Smaller markets like Las Vegas.
These tiers are based on factors such as population density and market characteristics.
For digital media campaigns, the cost to acquire a case typically falls into the following ranges:
- Tier 1: $3,000 to $5,000 per case.
- Tier 2: $2,000 to $3,000 per case.
- Tier 3: $1,500 to $2,000 per case.
Rarely will you see costs below $1,500 for a paid media campaign in these markets. These costs encompass a range of case types, from standard auto accidents and slip and falls to more complex cases like wrongful death and commercial trucking incidents.
However, it’s important to note that overall costs are rising. This trend is consistent across the United States and affects all types of cases. Costs will continue to increase until attorneys determine their thresholds or appetites for acquisition costs. At that point, the market may stabilize. This isn’t always a cyclical pattern, but it does shift based on what the market is willing to pay for traffic.”
Hugo E. Gomez, Founder (Abogados Now)