“Attorneys should exercise extra due diligence when dealing with third-party leads. If you’re working with a company that sells you a set number of leads each month, it’s crucial to understand the true source of these leads.
There should be a documented paper trail that shows how each phone call arrived at your office. The lead could originate from various media sources, such as TV ads, radio ads, print ads, referral networks, or affiliates.
When buying leads or data, it’s essential to thoroughly research and understand the entire process—from the moment a user interacts with the third-party brand to when the lead reaches you. This comprehensive knowledge helps ensure the quality and legitimacy of the leads and protects your professional reputation. Without this clarity, you risk jeopardizing your career.”
-Hugo E. Gomez, Founder (Abogados Now)