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“Personal injury attorneys often ask, ‘Hugo, how can I run campaigns that only bring in auto accident cases?’ This is certainly possible, but typically requires a budget in the six-figure range. For most attorneys who can’t invest that much, we recommend a broad PI campaign.
If you’re focused on auto accidents, you’ll still attract cases from people specifically searching for an auto accident attorney. However, there are also clients who need an auto accident attorney but are simply searching for a general personal injury lawyer.
If you’re looking to get any PI cases, it’s better to include both slip and fall and auto accident cases in your campaign. Keep in mind that there’s a threshold to achieve the results you want from PI marketing campaigns.”
-Hugo E. Gomez, Founder (Abogados Now)