“Attorneys are noticing significant changes in how Google presents search results. In the past, if someone searched for an auto accident attorney in a specific state, they’d typically see local service ads, followed by Google reviews, maps listings, sponsored ads, and then organic search results. It used to be a straightforward lineup of ads, maps, knowledge panels, and organic listings at the bottom, which made SEO a tough challenge for many attorneys.
However, Google Search looks completely different today. Previously, we’d target keywords like “how to get the best settlement from a car accident,” but now, Google is displaying AI-generated search results. These results are Google’s interpretation of the query, offering an intelligent response—sometimes fuzzy, sometimes imperfect, and sometimes spot on. Below those AI responses, you might still see ads, maps, and then organic listings towards the bottom.
Regardless of how Google’s search landscape evolves, one thing remains constant: Google doesn’t make money from free traffic. They will always find ways to monetize AI search results, ads, and even ads on maps. Ultimately, Google’s growth relies on attorneys continuing to invest in their ad ecosystem. So, no matter how search changes, it’s all driven by advertising. The key is staying informed and ahead of the trends.”
-Hugo E. Gomez, Founder (Abogados Now)