“The average age of a Hispanic person in the U.S. is 31, compared to the national average of 39. That’s a huge 25% difference, and it’s important. If you plan on growing your firm over the next 5, 10, or 15 years, you have to plant seeds for that growth now.
While the general market will continue to grow, the Hispanic market is massive, and it’s incredibly diverse.Some Hispanics only speak English but still connect with Hispanic messaging. Others are bilingual and will respond to ads in English, Spanish, or even Spanglish in rare cases. Then, there are those who primarily speak Spanish and have little fluency in English. This younger, more diverse group means more active buyers or clients who can grow with your firm, unlike the general U.S. population, which is much older.
Looking at average ages per state is significant data that can guide your strategy. Where are these age clusters? What marketing approaches should you use, whether at the state or county level?”
-Hugo E. Gomez, Founder (Abogados Now)