“Hispanics are more mobile-forward than the general market. According to Pew Research Center, 85% of Hispanics prefer using their mobile phones over any other device—higher than the general market. Nielsen also found that Hispanics watch more streaming video compared to the general population.
There are numerous studies on social media usage in the Hispanic market as well. Hispanics tend to trust what they read on social media and enjoy using these platforms more than the general market.
To recap: this isn’t just a coastal phenomenon. Across the U.S., the Hispanic population is growing rapidly. This is a highly mobile market, with a strong preference for consuming streaming video content on their phones, and it’s a market that is deeply connected through social media.”
-Hugo E. Gomez, Founder (Abogados Now)