We are on a mission
to empower law firms
20% of the United States is Hispanic (2020 U.S. Census). Our mission at Abogados NOW is to empower law firms by building authentic, lasting relationships with this massive and fast-growing cohort.
About Abogados NOW
Abogados Now is a Hispanic
marketing agency exclusively for
attorneys who want to grow via the
Hispanic community.
Abogados Now is a Hispanic marketing agency exclusively for attorneys who want to grow via the Hispanic community. What sets us apart from the crowded agency space is our deep understanding of the Hispanic market and our ability to create culturally relevant, bilingual campaigns that yield your firm results.
From branding to lead generation and intake optimization, we provide end-to-end solutions that increase visibility, generate quality leads, and foster trust and authority for your firm.
We are committed to bridging cultural and language gaps through innovative marketing strategies that connect attorneys with their clients, helping them grow their practice and serve diverse populations with confidence and integrity.
Our values and
commitment to clients
The principles that guide our work
We are all-in on
growth
We have a bias
for action
We have a bias
for action
We regularly
innovate
We proudly own
our metrics
We seek the truth,
not being right
From Our Founder
According to the 2020 U.S. Census, nearly 20% of people in the United States are Hispanic.
Since founding Abogados NOW in 2018, it has been our mission to help attorneys grow their firms through the fastest and largest growing audience in the U.S., while also elevating Spanish attorney advertising – oftentimes seen as incremental and experimental to most organizations across the country.
Do you believe an audience that makes up nearly one in five people in the U.S. is a niche market? We don’t, either.
We are proud of the hundreds of attorneys who have joined our program. While we celebrate their explosive growth, we are most proud of our attorney members’ commitment to authentically serve underrepresented Hispanic communities. These are the communities our team of bilingual digital marketing experts are a part of, if not related to.
We hope you join us in our continued mission to positively impact the legal and Hispanic communities.
Sincerely,
Hugo E. Gomez
Founder, Abogados NOW
Hugo E. Gomez is the Founder and CEO of Abogados Now, the leading growth platform for U.S. law firms seeking to dominate the Hispanic market. An immigrant from Ecuador, he built his career mastering how underserved audiences discover, evaluate, and retain legal representation at scale.
Before founding Abogados Now, Hugo served as Director of Marketing at Walker Advertising, one of the largest legal lead generators in the United States, where he oversaw high-volume digital acquisition systems driving legal case intake nationwide. Earlier in his career, he led enterprise marketing initiatives that contributed to commercial and consumer finance company exits exceeding nine figures.
He founded Abogados Now and built it into a national growth engine serving more than 500 law firms. Based in Los Angeles, California, he leads the company’s work in data-driven Hispanic acquisition strategy, Spanish-language advertising systems, cultural positioning, and scalable intake infrastructure engineered to convert demand into signed cases.
Hugo is the author of Hispanic Marketing Success: A Data-Driven Report for Law Firm Growth, a research-based book distributed free to law firms to expand access to actionable Hispanic market intelligence. His insights have been featured in Bloomberg Law. He regularly appears at legal and marketing conferences across the country and lectures at universities on market positioning, growth strategy, and demand creation in professional services.
He is an alumnus of California State University, Long Beach, and a member of Stanford’s Latino Business Action Network (Cohort 14) and Hampton.
From vision to reality
Our journey
Key milestones that shaped our growth and
the partnerships we’ve built along the way.
Our clients in their own words
Need more clients, bigger cases, and faster growth?
Don’t just take our word for it, hear what our clients have to say about working with us.