We'll audit your last 18 months of leads and show you the Hispanic cases you're missing.
Your local Hispanic share vs. your actual capture rate — the exact gap, in dollars.
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WHAT THIS SESSION COVERS
Most attorneys know they should be reaching Hispanic clients, but very few actually do it well. Maybe a few translated English ads got thrown up. Maybe none at all. Meanwhile, the U.S. Census puts the country at roughly 20% Hispanic — and in most attorney markets, the local share is dramatically higher. The gap between your local Hispanic population and the percentage of Hispanic leads your firm actually captures is not a rounding error. It’s signed cases you never even competed for — not because a competitor took them, but because your campaigns never spoke to them in the first place.
The audit is simple. Pull every lead from the last 18 months. Tag two things: how many were Hispanic, and how many were Spanish-only. Then run the percentages against your local market Hispanic share — your city, your county, the geography you actually pull cases from. If your market is 50% Hispanic and you’re capturing 10–15%, you’re not staring at a small gap. You’re sitting on absolute gold. This video walks through the exact methodology, the benchmarks that matter, and why dedicated Spanish-first campaigns — not translated afterthoughts — are the single highest-return growth channel most firms have never seriously tapped.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
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