“Attorneys, if you’re buying leads, now is the time to ask your lead provider if they are complying with the FCC’s one-to-one consent regulations. Major changes in lead generation go into effect this January, and they will significantly impact companies that generate and sell leads.
These new rules require lead generators to clearly disclose who the lead is being sent to—specifically, one-to-one consent. If you’re buying leads, your firm’s name should be listed on their advertising and disclosures. This is non-negotiable under the new regulations.
While a future administration might roll back these rules, for now, they’re in effect and carry serious implications for anyone not complying. Start asking these questions immediately to ensure you don’t get caught up in trouble with a non-compliant lead provider. January is right around the corner—don’t wait to protect yourself.“
– Hugo Gomez, Founder (Abogados NOW)