“An attorney in our program recently received a demand letter from a copyright holder for using a photo without authorization. Naturally, we immediately investigated the issue and discovered that the attorney’s previous marketing agency had simply pulled an image from Google, slapped it on their blog, and called it a day.
This serves as a warning to all attorneys. Whoever manages your marketing—whether it’s a consultant, an in-house team, or an agency—needs to ensure that any content published on your behalf, including videos, images, audio, or other media, has a properly cleared license.
At our organization, we purchase annual licenses from reputable stock image providers to ensure full compliance. This approach protects both our clients and us from legal troubles. Copyright violations can be costly, with settlements ranging from $800 to as high as five figures in some cases.
Let this be a reminder. Always confirm that everything published on your behalf is properly licensed and well-documented to avoid unnecessary penalties.“
– Hugo Gomez, Founder (Abogados NOW)