“Consumers today value trust over direct sales tactics. Consumers want something they can trust—they don’t want to be sold to. On social media, if your content focuses on selling, it won’t go far. Instead, focus on building a relationship with your audience by sharing your background, how long you’ve been in business, or even case studies.
Being yourself is key. For example, you don’t need to overthink your appearance or presentation. I could have combed my hair or worn a formal shirt, but this is who I am, and it works. My own sales have improved simply because I’m not trying to pretend to be someone else. Authenticity matters, and people connect with it.”
– Hugo E. Gomez, Founder (Abogados NOW)